UI/UX Redesign Case Study

AutoLux Redesigned

A premium car dealership app rebuilt from scratch — crafting desire, speed, and clarity into every screen.

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AutoLux App Redesign ● Premium UI/UX ● Car Dealership Platform ● Mobile First Design ● Luxury Automotive ● 62% Higher Conversion ● Award Winning Design ● AutoLux App Redesign ● Premium UI/UX ● Car Dealership Platform ● Mobile First Design ● Luxury Automotive ● 62% Higher Conversion ● Award Winning Design ●
0
% conversion increase
0
app screens redesigned
0
% user satisfaction
0
months to launch
App Screens

Four screens.
One experience.

Every screen was purpose-built to guide users from discovery to decision — removing friction at every turn.

Good morning, Alex
Find Your
Dream Ride
🔍 Search make, model or year...
All
Sedan
SUV
EV
Sports
FEATURED LISTINGS
🏎️
Ferrari Roma
2024 · 2,100 mi
$228K
🚗
Tesla Model S
2024 · EV · 1,200 mi
$94K
01 — Home Screen

Browse Cars

⊟ Filter
🏎️
HOT
FERRARI
Roma Spider
$228,500 /yr
2,100 mi · 2024
🚗
NEW
TESLA
Model S Plaid
$94,990
1,200 mi · EV
🚙
PORSCHE
Cayenne GTS
$142,300
8,500 mi · 2023
🏁
NEW
LAMBORGHINI
Huracán EVO
$299,800
500 mi · 2024
02 — Browse Listing
←
♡
🏎️
FERRARI · 2024
Roma Spider
V8 Bi-Turbo · 8-Speed DCT · RWD
$228,500
Monthly lease $2,890/mo
⚡
612 hp Power
💨
3.4s 0–60
🛣️
2,100 Mileage
🎨
Rosso Color
📞
💬
03 — Car Detail
Compare Models
🏎️
FERRARI
Roma Spider
$228,500
🏁
LAMBO
Huracán EVO
$299,800
612 hp
POWER
630 hp
3.4s
0 – 60
2.9s
V8 Bi-T
ENGINE
V10 NA
2,100
MILES
500
$228K
PRICE
$299K
★ 4.9
RATING
★ 4.7
04 — Compare
Full Inventory

Every car.
Every detail.

Real pricing, mileage, specs and ratings — exactly how it appears in the redesigned app.

🏎️
LUXURY
FERRARI · 2024
Roma Spider
★★★★★
4.9 (124 reviews)
The most beautiful Ferrari of its era. A convertible GT blending Italian elegance with pure performance.
⚡612 hp
💨3.4s 0-60
🛣️2,100 mi
🎨Rosso
$228,500
or $2,890/mo lease
🚗
ELECTRIC
TESLA · 2024
Model S Plaid
★★★★★
4.8 (892 reviews)
The quickest production car ever made. Tri-motor all-wheel drive. 1,020 hp. 396-mile range.
⚡1,020 hp
💨1.99s 0-60
🔋396 mi range
🛣️1,200 mi
$94,990
or $1,199/mo lease
🏁
SPORT
LAMBORGHINI · 2024
Huracán EVO
★★★★★
4.7 (68 reviews)
Raw, naturally-aspirated V10 fury. A track weapon that doubles as the most dramatic road car alive.
⚡630 hp
💨2.9s 0-60
🛣️500 mi
🏎️V10 NA
$299,800
or $3,750/mo lease
🚙
SUV
PORSCHE · 2023
Cayenne GTS
★★★★★
4.8 (311 reviews)
The GTS is the driver's Cayenne. A sport-tuned SUV that refuses to compromise on performance or luxury.
⚡473 hp
💨4.5s 0-60
🛣️8,500 mi
📦AWD
$142,300
or $1,780/mo lease
🚘
ULTRA LUX
BENTLEY · 2024
Continental GT
★★★★★
4.9 (47 reviews)
The pinnacle of grand touring. Handcrafted in Crewe, England. A W12 engine wrapped in cashmere and walnut.
⚡626 hp
💨3.6s 0-60
🛣️3,800 mi
🔧W12
$248,900
or $3,100/mo lease
🚔
ELECTRIC
BMW · 2024
M5 Competition
★★★★★
4.8 (205 reviews)
The super sedan redefined. PHEV powertrain, 717 combined hp, with a soul that still feels unmistakably M.
⚡717 hp
💨3.4s 0-60
🛣️5,200 mi
🔋PHEV
$118,900
or $1,490/mo lease
Design Process

From sketch
to screen.

Every pixel has a reason. See how the wireframes evolved into the final design system.

Lo-fi — Home Screen Draft
[ Hero Car Image ]
CATEGORY CHIPS
CAR LISTINGS
Lo-fi — Listing Draft
GRID LAYOUT · 2 COL

The final screens (shown above) applied the full design language: Bebas Neue display type, a dark palette with gold accents, micro-interactions, and semantic color coding for badges and status.

TYPOGRAPHY
Bebas Neue
Display · Headlines
BODY FONT
DM Sans Light
Body · UI Labels
MONO FONT
Space Mono
Labels · Tags · Data
BUTTON STYLES
Primary CTA
Secondary
Ghost Button
STATUS BADGES
LUXURY ELECTRIC HOT DEAL NEW ARRIVAL
COLOR TOKENS
#C9A84C — Gold
#0A0A0C — Void
#38D9A9 — Electric
#E84545 — Urgent
Design Process

How we
built it.

01
🔍
Research & Discovery
Deep user interviews, competitor teardowns, and analytics audits revealed a 78% drop-off on the old listing page.
02
✏️
Wireframing
60+ low-fidelity flows tested with users. Navigation hierarchy was rebuilt from scratch around intent, not convention.
03
🎨
Visual Design
A dark luxury palette, editorial typography, and a strict component library were built before any final screen work.
04
🚀
Prototype & Launch
Fully animated prototypes, A/B tested over 8 weeks, delivered a 62% lift in test-drive bookings on launch day.
App Features

Built for
desire.

🔍
Smart Search
Natural language search with instant suggestions. Find your car by make, model, year, price, or even color.
⚖️
Side-by-Side Compare
Compare any two vehicles on every spec — price, power, mileage, features. No spreadsheet needed.
🗓️
Instant Test Drive
One-tap booking for test drives at any location. Real-time availability. SMS confirmation in 30 seconds.
💰
Finance Calculator
Live lease and loan calculations. Adjust down payment, term, and interest rate with instant monthly payment updates.
🔔
Price Drop Alerts
Favorite a car and get notified the moment the price drops. Never miss a deal on your dream vehicle again.
📷
360° Walkaround
Interactive photo galleries with interior, exterior and detail shots. Experience the car before visiting the lot.